In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The course explains how to apply data analytics skills to the area of business intelligence (BI). Focus is placed on the components of the business intelligence project lifecycle such as project planning, BI tool selection, data modeling, ETL design, BI application design and deployment and reporting. The project(s) will allow the students to apply BI practices and analysis.

This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

In today’s era, many individuals and businesses benefit from having an online presence that helps with identity branding and/or to promote their services and products. In this project, students who are on their way to become professional front-end developers will design and develop a variety of web applications that help you satisfy your clients’ business needs. This course is part of the Frontend Development certificate program.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The course explains how to apply data analytics skills to the area of business intelligence (BI). Focus is placed on the components of the business intelligence project lifecycle such as project planning, BI tool selection, data modeling, ETL design, BI application design and deployment and reporting. The project(s) will allow the students to apply BI practices and analysis.

The course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course introduces descriptive statistics, basic inferential statistics, linear regression, and probability concepts and calculations. Practical application activities in the course focus on how statistical methods are used in the analysis of data. Common statistical and programming tools will be introduced and employed in order to demonstrate how significant and insightful information is collected, used, and applied to problem-solving processes.

Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.

This course covers advanced-level topics in the areas of data science, machine learning, and technical/software applications. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. They will practice their knowledge of using various technologies as part of the course, such as real-time analytics tools (e.g., Kafka and HBase), NoSQL databases, and cloud technologies. Students will apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization, with support from faculty mentors, who will work with students.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.