Marketing New Products for a Consumer Brand - Spring 23
Main contact
Timeline
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May 8, 2023Experience start
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May 13, 2023Group Enrolment Completed
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May 16, 2023Group Contract completed and Client Kick off Scheduled
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June 17, 2023Completed Kick off Meeting with Client completed
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August 7, 2023Experience end
Timeline
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May 8, 2023Experience start
-
May 13, 2023Group Enrolment Completed
Students will self-enroll in groups in Avenue to Learn and have set up their Riipen account.
-
May 16, 2023Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
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June 17, 2023Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
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August 7, 2023Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
marketing communications market assessment basic financial analysis competitive assessment environmental reviewIn an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Learners
The final project deliverables will include a written report that includes the following key components (as appropriate to the context):
· Research and recommendations relating to the development of a new product or service.
· Assessments of the market situation of the product(s) or service(s) in question.
· External and internal environmental scanning.
· Market segmentation, targeting, and positioning.
· Marketing strategies
· Marketing Budgets
· Schedules, task descriptions, resource allocations, and timelines for implementation
Project timeline
-
May 8, 2023Experience start
-
May 13, 2023Group Enrolment Completed
-
May 16, 2023Group Contract completed and Client Kick off Scheduled
-
June 17, 2023Completed Kick off Meeting with Client completed
-
August 7, 2023Experience end
Timeline
-
May 8, 2023Experience start
-
May 13, 2023Group Enrolment Completed
Students will self-enroll in groups in Avenue to Learn and have set up their Riipen account.
-
May 16, 2023Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
-
June 17, 2023Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
-
August 7, 2023Experience end
Project Examples
Requirements
Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.
Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.
Project Examples include, but are not limited to:
· Research and Recommend a New Product to a Company and Plan its Launch
· Research and Recommend a New Service to a Company and Plan its Launch
· Plan a New Product Launch
· Plan New Service Launch
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
May 8, 2023Experience start
-
May 13, 2023Group Enrolment Completed
-
May 16, 2023Group Contract completed and Client Kick off Scheduled
-
June 17, 2023Completed Kick off Meeting with Client completed
-
August 7, 2023Experience end
Timeline
-
May 8, 2023Experience start
-
May 13, 2023Group Enrolment Completed
Students will self-enroll in groups in Avenue to Learn and have set up their Riipen account.
-
May 16, 2023Group Contract completed and Client Kick off Scheduled
The group contract is due in Avenue to Learn. Use Riipen to contact the client and arrange a client kick-off meeting. Don't forget to include your instructor in all meetings scheduled with the client.
-
June 17, 2023Completed Kick off Meeting with Client completed
Kick-off meeting via Riipen will have been completed. Groups should identify in advance of the meeting what questions they have for the kick-off as well as how they want to run the meeting.
-
August 7, 2023Experience end