Human Resources Alliance (HRA)
Human Resources Alliance (HRA)
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Market research for product launch

Closed
English Islands
English Islands
Toronto, Ontario, Canada
Erica Derrickson
Erica Derrickson
Founder, CEO
(8)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch
Skills
market size business development market research research
Details

For this project, you will research the market size and competitors, and run pricing analyses to assist in business development and successful product launch.

Deliverables

You will utilize your knowledge of market research and business development to:

  1. Identify and provide useful insights on competitors
  2. Discover gaps in the market that our business is uniquely positioned to fill
  3. Research and report on market size, including SAM/TAM/SON
  4. Compile a pricing report to assist in positioning our product on the market
Mentorship

Students will receive an introductory meeting to learn the process, will receive support as they learn how to do cold calls smoothly, and will be able to check in with their supervisor at any time.

About the company

Company
https://www.englishislands.com/
Toronto, Ontario, Canada
2 - 10 employees
Technology, Education
Representation
Women-Owned Small Business

We're working to solve the literacy crisis in North America, where up to 2 out of 3 children are below grade reading level. To support students both inside and outside the classroom, we built an AI-powered literacy tutor that teaches and assesses like a real teacher!