Social Media Engagement Boost for Loohoo
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
social media trends social media engagement brand awareness content creation content strategy social media strategy social media content tiktok digital marketing social mediaLoohoo, a company aiming to enhance its social media presence, seeks a team of learners to develop engaging content for Instagram and TikTok. The project involves researching current social media trends and collaborating to create both static and video content. The goal is to increase brand awareness and conversion rates by crafting fun and innovative ways to engage with potential customers. Learners will apply their classroom knowledge of digital marketing and content creation to design a cohesive social media strategy. The project focuses on understanding audience preferences and leveraging platform-specific features to maximize reach and engagement.
The deliverables for this project include a comprehensive social media content plan and a series of static and video posts tailored for Instagram and TikTok. The team will also provide a report detailing the research findings on current trends and the rationale behind the chosen content strategies. Additionally, a presentation summarizing the project's outcomes and potential impact on brand awareness and conversion will be required.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this companyβs ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Neurodivergent-Owned Community-FocusedLoohoo is a cute shop designed to feel like a studio apartment! Inside you'll find smoking accessories in the living room, kitchenwares in the dining area, stationery in the study, and wellness products in the bedroom! Loohoo also hosts fun popups, and one-of-a-kind workshops like panty embroidery, candy bra making, and community events like unhinged women reading, daytime dj sets, and seminars about womens sexual health.
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