SEO & Website Optimization for A WWB Production
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Project scope
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Digital marketing Marketing analytics Search engine optimization UX design Website developmentSkills
seo strategy business metrics performance metric user experience (ux) design website optimization metadata seo audit search engine optimization analytics digital marketingA WWB Production, Inc. is looking to enhance its online presence in preparation for the launch of a high-profile docuseries. The project aims to optimize the company's website for improved search engine visibility and user experience. Students will conduct a comprehensive SEO audit to identify areas for improvement, focusing on metadata, keywords, and content structure. The project also involves enhancing website speed, mobile responsiveness, and overall user experience to ensure seamless navigation and clear calls-to-action. By integrating analytics tools, the team will track performance and engagement, providing actionable insights for ongoing digital growth. This project offers students a unique opportunity to apply their classroom knowledge in SEO strategy, UX design, and digital marketing to make a tangible impact on a growing media company.
- A detailed SEO audit report identifying current website performance and areas for improvement.
- Implementation of optimized metadata, keywords, and content structure for better search engine rankings.
- Enhanced website speed, mobile responsiveness, and user experience, ensuring seamless navigation and clear calls-to-action.
- Integration of analytics tools with a report on performance metrics and engagement insights.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
A WWB Production, Inc. is a television and film production company founded by Lanette Ware-Bushfield. The company focuses on developing and producing original, innovative content that highlights underrepresented and marginalized communities of color. Their productions aim to provide accurate and compelling depictions of these communities, which are often overlooked in mainstream media.
2025 RBC Women of Influence Nominee and CBS Awards Best Executive Producer Lanette Ware-Bushfield is deeply committed to supporting emerging communities. She actively participates in mentorship programs like "Create Now!" in Los Angeles, which uses the arts to aid disadvantaged youth. Additionally, she is involved in initiatives like the Access BIPOC Producers program, which provides training and mentorship to producers who identify as Black, Indigenous, and People of Color (BIPOC) in Canada.
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