Higgins Aromar is preparing to launch "Velisa," a new fragrance that aims to become a lifestyle-defining product. The challenge is to develop a strategic influencer campaign that effectively positions "Velisa" in the market. The project requires identifying influencers whose personal brands align with the essence of "Velisa" and crafting content ideas that resonate emotionally with their audiences. The goal is to generate significant brand awareness and anticipation before the official launch. Learners will apply their knowledge of marketing, social media strategies, and consumer behavior to create a comprehensive campaign plan. The project will involve researching potential influencers, analyzing their audience demographics, and proposing content themes that highlight the unique aspects of "Velisa."

The project deliverables include a detailed influencer campaign strategy document and a presentation summarizing the key elements of the plan. The strategy document should outline the selected influencers, proposed content ideas, and a timeline for campaign execution. Additionally, learners will provide a rationale for influencer selection and content themes, supported by research and analysis. The presentation will be designed to communicate the campaign's objectives and expected outcomes effectively.